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喷绘广告地点该如何选择你知道吗?

来源:http://www.sdjndsl.com  日期:2019-02-13

地址挑选及挑选规范
Specification for Address Selection and Selection
地址挑选:
Address selection:
1、国道、省道两边醒目位置。在这两个位置上做广告,传播的规模比较广,且简单被大众所承受。在教长时间枯燥无味的旅途中,赏识路旁边的广告,不失为一种很好的消遣方法,广告所要表达的信息在不知不觉中被人们承受,并且没有半点强迫,其互动性超越其他的煤体。
1. The striking position on both sides of national highway and provincial highway. Advertising in these two locations has a relatively wide scale of dissemination and is simply accepted by the public. In the long boring journey, appreciating the advertisement beside the road is a good way to relax. The information to be expressed in the advertisement is accepted by people unconsciously without any compulsion, and its interaction transcends other coal bodies.
2、县乡的各首要路口。相关于国道和省道.它们的传播规模比较小,但如果产品首要针对乡村市场。这个传播规模也够大了。
2. The main intersections of counties and townships. Relevant to national and provincial highways. Their scale of dissemination is relatively small, but if the products are primarily aimed at rural markets. The scale of this dissemination is large enough.
3、村庄、学校附近。这一地段人口相对会集。并且多为固定人群。注视率比较高。挑选好墙体发布地址是一个重要的过程,它能够构成一个完好有用的宣扬网络,从而以较少的花费构成较好的广告效果。如农药、化肥、农膜、种子等与农民朋友的田间劳动息息相关的产品。
3. Near villages and schools. The population of this area is relatively concentrated. And mostly for the fixed population. The fixation rate is relatively high. Selecting the wall publishing address is an important process. It can form a sound and useful publicity network, thus forming a better advertising effect with less cost. For example, pesticides, fertilizers, agricultural film, seeds and other products closely related to farmer friends'field work.
挑选规范:
Selection criteria:
所选的墙体从公路上看没有显着遮挡物。关于墙体广告,大部分受众都是车辆,作为过往车辆,如果有显着遮挡物,将会影响广告牌的效果。
The selected wall has no significant shield from the road. As for wall advertisements, most of the audiences are vehicles. As past vehicles, if there are significant shelters, the effect of billboards will be affected.
所选墙体离公路(或受众间隔)不得超越30米。30是任何一个普通人的规范可视间隔!
The selected wall should not exceed 30 meters from the highway (or the audience interval). 30 is the standard visual interval for any ordinary person!
所选墙体房间距不得小于20米。同理,房子与房子之间的间隔不得小于20米,房间距太低将会影响画面的广告展示效果
The selected wall room should not be less than 20 meters apart. Similarly, the space between the house and the house should not be less than 20 meters, and too low a room distance will affect the display effect of the picture advertisement.
所选墙体的直视间隔不得大约50米
The direct-viewing interval of the selected wall should not be about 50 meters.
现在墙体手绘的表现方式大体分为两种最为常见的是纯文字方式,再者为图文结合,图为企业或产品标志。一些有创意的墙体广告也运用与广告信息有关的艺术设计,但这种广告所占比重很小。由此不难发现,乡村墙体广告的表现方式单一,缺乏视觉冲击力。表现方式单调,是影响墙体广告回忆度的首要原因。
Now wall hand-painted performance is generally divided into two most common ways is pure text, and the combination of pictures and text, pictures for enterprises or product logos. Some creative wall advertisements also use art design related to advertising information, but the proportion of such advertisements is very small. Therefore, it is not difficult to find that the performance of rural wall advertising is single and lacks visual impact. The monotonous way of expression is the primary reason that affects the recall of wall advertisements.
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