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在时代飞速发展的今天,墙体广告何该去何从

来源:http://www.sdjndsl.com  日期:2019-03-05

  新媒体广告最初的火热,是因为它们获取客户的成本较低。但发展到如今,线上营销费用变得越来越高,以此为对比,墙体广告做到了区域内广覆盖下更有优势的单价。
  New media advertisements were initially hot because they had a lower cost of acquiring customers. But now, online marketing costs are becoming higher and higher. By contrast, wall advertising achieves a more advantageous unit price under wide coverage in the region.
  随着技术升级,线上营销的数据化优势也不复存在。墙体广告如今也能搭上数据的快车,为客户提供更多支持。
  With the upgrading of technology, the advantage of online marketing data is no longer available. Wall advertising can now catch the data express to provide more support for customers.
  墙体广告抓住受众的必经轨迹,让广告画面成为人们生活中无法忽视的存在,成为人们记忆的一部分。
  The wall advertisement grasps the audience's necessary trajectory and makes the advertisement picture become the existence that people can't ignore in their life and a part of people's memory.
  墙体广告对消费者具有严重的影响力,墙体广告用自己独特的形式吸引消费者的注意力,传播了信息,对人们进行说服,指导人们购买。通过传播广告,可以大大提高消费者对品牌的认知效率,尤其是在短期内建立品牌认知度有明显的作用。从品牌资产角度讲,通过提升消费者品牌认知,可以大大增加品牌资产价值。从某种意义上讲,品牌资产就是市场上消费者对品牌认知的总和,即品牌资产价值可以视为消费者认知度与消费者平均认知深度的乘积。
  Wall advertising has a serious impact on consumers. Wall advertising attracts consumers'attention in its own unique form, disseminates information, persuades people and guides people to buy. By disseminating advertisements, consumers'brand awareness efficiency can be greatly improved, especially in the short term. From the perspective of brand equity, the value of brand equity can be greatly increased by enhancing consumers'brand awareness. In a sense, brand equity is the sum of consumers'brand awareness in the market, that is, the value of brand equity can be regarded as the product of consumers' cognitive degree and consumers'average cognitive depth.
山东墙体广告
  这类墙体广告会在将来得到进一步发展。墙体广告的设计制作应打破刻板的模式,在形式上追求多样化,悬念广告等新颖的广告形式会实现吸引注意甚至设置议程的作用。在内容上,墙体广告也要入乡随俗,避免宣传与农民认知结构、心理特征、文化倾向等不符的内容,以免受到受众选择性行为的影响而不被注意。
  This kind of wall advertising will be further developed in the future. The design and production of wall advertisements should break the rigid pattern and pursue diversification in form. New advertising forms such as suspense advertisements will attract attention and even set the agenda. In terms of content, wall advertisements should also follow the custom and avoid content that is inconsistent with farmers'cognitive structure, psychological characteristics and cultural orientation, so as to avoid being influenced by the selective behavior of the audience and not be noticed.
  以上精彩内容由山东墙体广告提供,如果小伙伴有墙体广告的需要,欢迎到我们的官网:http://www.sdjndsl.com给我们留言评论。
  The above wonderful content is provided by Shandong wall advertisement. If your partner needs wall advertisement, please leave a comment on our website: http://www.sdjndsl.com.
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