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制作喷绘膜广告时要考虑的三个注意事项

来源:http://www.sdjndsl.com  日期:2019-03-07

墙体喷绘膜广告就是利用公路两侧墙面把喷绘机喷出的广告喷绘膜图案粘贴到墙上去的一种宣传方式,但是想要喷绘膜广告达到一种好的宣传效果,就不得不考虑影响它的市场因素。山东喷绘膜广告作为业界的资深从事着,下面来看看山东喷绘膜给我们总结吧。
The wall spraying film advertisement is a kind of propaganda way that uses the wall of both sides of the road to paste the spraying film pattern of the spraying machine on the wall. But if you want to achieve a good propaganda effect, you have to consider the market factors that affect the spraying film advertisement. Shandong spray film advertising as the industry's senior engaged in, let's take a look at Shandong spray film to give us a summary.
首先要考虑产品的特性。各种产品的特性不一样,应该按产品特性来考虑媒体。例如顾客(生活)用品广告和工业用品广告的媒体策略完全不同,前者是整体的消费大众,后者是特定的工厂、老板、或董事,很显然,千万元的别墅广告和一般中下公寓广告的媒体使用应当有所不同。
First of all, we should consider the characteristics of the product. The characteristics of various products are different. Media should be considered according to the characteristics of products. For example, the media strategies of consumer (life) goods advertisement and industrial goods advertisement are totally different. The former is the general consumer, while the latter is a specific factory, owner or director. Obviously, the media usage of tens of millions of dollars villa advertisement should be different from that of ordinary middle and lower apartment advertisement.
山东喷绘膜广告
然后要考虑产品的出售规模。产品市场究竟是全国性的出售,或是限于当地区域性市场的出售,这关系到广告接触者的规模大小,由此才可决议挑选何种较经济有效的媒体,避免使用不适当的广告媒体而毫无传播效果。
Then consider the size of the product sold. Whether the product market is sold nationwide or limited to the local regional market is related to the size of the advertising contacts, so that we can decide which more economical and effective media to choose and avoid the use of inappropriate advertising media without any communication effect.
后要考虑顾客的属性。人总依其个人品尝来挑选适合的媒体,不同教育或工作的顾客,对媒体的接触习惯都不相同。一般地说,教育程度较高者,偏重于印刷媒体;教育程度较低者,偏重于电波媒体,因此要合作顾客的性别、年龄、教育程度、工作及地域性等来决议应用何种媒体。
Finally, the attributes of customers should be considered. People always choose suitable media according to their personal tastes. Customers with different education or jobs have different contact habits with media. Generally speaking, the more educated are the print media; the less educated are the radio media. Therefore, it is necessary to cooperate with customers'gender, age, education level, work and region to decide which media to use.
以上就是本期的精彩内容了,更多山东喷绘膜广告业务,请咨询我们官网的在线客服:http://www.sdjndsl.com
These are the highlights of this issue. For more Shandong spray film advertising business, please consult our online customer service website: http://www.sdjndsl.com.
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