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路旗广告有哪些优点?

来源:http://www.sdjndsl.com/content-13-429-1.html  日期:2019-03-14

我们大家应该都有发现,马路两旁的路灯杆上面哟般都会有一下像旗子一样的广告牌,那这种广告牌叫什么?他又有哪些优点呢?
We should all find that there are banner-like billboards on the lamp poles on both sides of the road. What is the name of such billboards? What are his advantages?
位于城市马路路灯上的一种广告媒体,因为看起来像是悬挂在路灯杆上的旗帜,因此得名道旗广告。又被叫做路旗广告。道旗广告在发展中逐步被众多商家的接受,它给企业(或品牌)更多展示自己形象的机会,同时也给人一个全新的视觉冲击效果。这种广告宣传形式在烘托气氛、渲染环境、为企业展示形象、提升其影响力上面表现都十分的出色。
An advertising medium located on city street lamps, which looks like a banner hanging from a lamp post, is named "Banner Advertising". It's also called flag advertisement. In the process of development, Taoqi advertisement is gradually accepted by many businessmen. It gives enterprises (or brands) more opportunities to display their own image, but also gives people a new visual impact. This form of advertising and propaganda is outstanding in setting off the atmosphere, rendering the environment, displaying the image of the enterprise and enhancing its influence.
要高效运用路旗广告这种媒体,首先应了解路旗广告的几个基本特点:
In order to use the media of road banner advertisement efficiently, we should first understand the basic characteristics of road banner advertisement.
1、路旗广告对地点和消费者的选择性强。如在商业街、广场、公园、交通工具上选择不同的广告表现形式,或根据某地区消费者的共同心理特点、风俗习惯来设置,因而印象强烈。
1. Banner advertisements are highly selective to locations and consumers. For example, different forms of advertising are chosen in commercial streets, squares, parks and transportation, or they are set according to the common psychological characteristics and customs of consumers in a certain area, so they are strongly impressed.
2、路旗广告较好地弥补了消费者的心理空白时段。人们在上班途中,在散步游览时,在公共场合经常会产生心理空白,这时一些设计精美的广告、霓虹灯多彩变化的光芒常能给人留下非常深刻的印象,更易使其接受广告。
2. The advertisement of road flag makes up for the psychological blank period of consumers. On the way to work, people often have psychological blanks in public places when they are walking and sightseeing. At this time, some well-designed advertisements and colorful neon lights can often leave a very deep impression on people and make them more receptive to advertisements.
3、路旗广告具有一定的强迫性。即使匆匆赶路的消费者也可能因对广告的随意一瞥而留下一定的印象,并通过多次反复刺激而对某些商品留下较深印象。
3. Banner advertisements are compulsive. Even consumers in a hurry may be impressed by a casual glance at an advertisement, and by repeated stimulation, they may be impressed by certain goods.
路旗广告
4、路旗广告具有瞬时性。即消费者对路旗广告往往是一瞥即过,不会象看报纸杂志广告那样可以细细品味。这就要求路旗广告在制作时一定要内容简洁、诉求单一,画面具有冲击力,才能抓住消费者眼球。
4. Flag advertisements are instantaneous. That is to say, consumers often have a glimpse of street flag advertisements, which can not be tasted as carefully as reading newspaper and magazine advertisements. This requires that the flag advertisement must be concise in content, single in appeal, and the picture has impact, in order to catch the eyes of consumers.
5.路旗广告有很大的重复强调性,我们也发现路旗广告并不是一个两个,一条道路上面的路灯杆都可以布满路旗广告。这样重复出现,更容易让人们记住广告内容,达到宣传的目的。
5. There is a lot of repetition and emphasis in the advertisement of street flag. We also find that the advertisement of street flag is not one or two. The lamp pole on a road can be filled with advertisements of street flag. Repeated in this way, it is easier for people to remember the content of the advertisement and achieve the purpose of propaganda.
6、具有美化市容的作用,这些广告与路旗浑然一体。
6. It has the function of beautifying the city's appearance. These advertisements are integrated with the road flag.
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The above wonderful content is provided by Jinan outdoor wall advertising media friendship. More wonderful content is welcome to collect our official website: http://www.sdjndsl.com.
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