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山东墙体广告的时代变化有哪些?

来源:http://www.sdjndsl.com/content-13-431-1.html  日期:2019-03-19

随着人们生活水平的不断进步,广告成为影响人们购物消费方向的主要媒介,墙体广告就是其中的一种。墙体广告源于生活,效劳于生活,特别是墙体广告的宣传效果的井喷式开展是不少企业意想不到的,近年来,山东墙体广告的主要变化有哪些呢?
With the continuous improvement of people's living standards, advertising has become the main media affecting people's shopping and consumption direction, and wall advertising is one of them. Wall advertisement originates from life and serves life, especially the blowout development of wall advertisement effect is unexpected for many enterprises. What are the main changes of wall advertisement in Shandong in recent years?
第一,广告主的发作了很大的变化
First, advertisers have changed a lot.
以前广告主十分杂,大到央视上榜“大”品牌,小到不是品牌,纷繁上墙体广告,最多的是保健品广告如脑白金,其次是电器广告如长虹,再次是农药化肥广告。这次沿途拍下了约50张墙体广告,最多的是中央银行广告如乡村商业银行,其次是外乡家俱店与婚纱店广告,再次是电信广告。广告主已悉数洗牌:“大”品牌退出墙体广告,中央品牌取而代之;随着家电提高、保健品与农药化肥产品公信力降落,中央信誉好的实体门店抢占了他们的位置。电信类广告仍然强大,变化的是由以前的手机销售硬广转变为电信效劳类广告。广告主的诉求十分直接,都是帮消费者“小账”,如“一毛卡”、“一厘贷”等等,紧盯消费者的钱袋子。
In the past, advertisers were very mixed, ranging from big brands on CCTV to small ones, not brand ones, and numerous wall advertisements. The most common advertisements were health products such as platinum, followed by electrical appliances such as Changhong, and pesticide and fertilizer advertisements. About 50 wall advertisements were filmed along the way, most of which were advertisements of the Central Bank, such as rural commercial banks, followed by advertisements of furniture stores and wedding dress stores in other countryside, and telecommunications advertisements. Advertisers have shuffled all their cards: "big" brands have withdrawn from wall advertising, and the central brand has replaced them. With the improvement of household appliances, the credibility of health products and pesticide and fertilizer products has declined, the central reputable physical stores have occupied their positions. Telecom advertising is still strong, the change is from the previous mobile phone sales hard broadcasting to telecommunications services advertising. Advertisers'appeal is very direct. They help consumers to make small debts, such as "one gross card", "one centimeter loan" and so on. They keep a close eye on consumers' pockets.
第二,广告商发作变化
Second, advertisers change
以前广告商多为代理商,承接了广告后,包给施工队,比拟杂乱,管理也很不标准,而如今普通都是专业的墙体广告公司,承接施工维护一条龙效劳,比拟标准。
山东墙体广告
In the past, advertisers were mostly agents. After receiving the advertisements, they were contracted to the construction team. The comparison was chaotic and the management was not standard. Now, most of them are professional wall advertising companies, undertaking the construction and maintenance of one-stop service, and comparing the standards.
最后,广告方式变得多样
Finally, advertising has become diverse.
以前的墙体广告多用涂料或油漆,往常用的根本上都是喷绘材质,美观耐用。新美墙体广告长期坚持以“为客户发明价值、以专业打造双赢”的运营理念,以“高品味、高质量、高信誉”的效劳方针,以人文本,勇于创新,经过本身的不懈努力。不时加强现代管理认识和效劳才能,成为客户和业界的长期诚信协作同伴。
In the past, wall advertisements were mostly painted or painted. The most commonly used materials were spray-painted materials, which were beautiful and durable. Xinmei Wall Advertising has long adhered to the operation concept of "inventing value for customers, creating win-win situation with specialty", and the service policy of "high taste, high quality and high reputation", with people's texts, courage to innovate, and through unremitting efforts of its own. From time to time, we should strengthen modern management awareness and service ability, and become long-term honest and cooperative partners of customers and industry.
以上内容由山东墙体广告友情提供,更多墙体广告精彩内容请收藏我们的官网:http://www.sdjndsl.com
The above content is provided by Shandong wall advertisement friendship. For more excellent wall advertisement content, please collect our official website: http://www.sdjndsl.com.
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