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为何说墙体广告是进军三到六线市场的必经之路?

来源:http://www.sdjndsl.com/content-13-436-1.html  日期:2019-03-30

山东墙体广告公司经过多年的开展,就总结出墙体广告这几年的飞速开展主要得益于两方面:一是城市市场的饱和,二是宽广的三四线城市和乡村地域展示出的宏大消费潜力,这两大要素促使越来越多的品牌商将将来的开展战略放在了渠道下沉上,而墙体广告则是进入这些基层市场的必经之路。
After years of development, Shandong Wall Advertising Company concludes that the rapid development of wall advertising in recent years mainly benefits from two aspects: first, the saturation of the urban market, and second, the huge consumption potential displayed by the broad three or four-tier cities and rural areas. These two factors urge more and more brands to put their future development strategy on the channel sinking, while wall advertising is. The only way to enter these grass-roots markets.
相比一二线城市,基层市场的信息接触途径相对较少,依据相关调查结果,看电视和听播送依然是农民最经常的媒介接触活动,接触率分别为90.3%和64.6%,而报纸的接触率最低,仅为6.4%。而身边的户外媒体,除了墙体广告,别无选择。因而,作为媒介组合的重要组成局部,墙体广告在三到六线市场特别是广袤的乡村地域就成为品牌推行的必选项。
Compared with the first-and second-tier cities, the access to information in the grass-roots market is relatively few. According to the relevant survey results, TV and radio are still the most frequent media contact activities for farmers, with the contact rates of 90.3% and 64.6% respectively, while the contact rate of newspapers is the lowest, only 6.4%. And the outdoor media around, in addition to wall advertising, there is no choice. Therefore, as an important part of the media mix, wall advertising in the three to six-tier market, especially in the vast rural areas, has become a necessary choice for brand promotion.
1.更贴近销售终端。墙体广告普通散布在人群密集的中央,而这些中央也是销售终端散布的中央,更容易勾起场景化的消费联想。因而,墙体广告抵达的中央,就有该产品在该区域热销的局面,墙体广告能够很好地配合终端渠道的拓展和新品发布等营销活动。
1. Closer to the sales terminal. Wall advertisements are usually distributed in densely populated centers, which are also the centers of sales terminals, making it easier to evoke scenario-based consumer associations. As a result, the wall advertisement arrives in the center, there is a hot selling situation in the region. The wall advertisement can well cooperate with marketing activities such as terminal channel expansion and new product release.
2.有效的媒体放大器。电视、播送等媒体给人留下的记忆是短暂的,而墙体广告是耐久的提示,其发布周期最少是一年,多则三五年,能够有效放大和延长电视等群众媒体的传播效果。
2. Effective media amplifier. Television, broadcasting and other media leave a short memory, while wall advertising is a durable reminder, its release cycle is at least one year, more than three or five years, can effectively amplify and prolong the communication effect of mass media such as television.
山东墙体广告
3.定向投放,精准触达。电视等群众媒体的传播常常是漫天撒网式的,不论是不是我的目的客户,先搂一网再说,这也形成所谓的广告业千古难题:明晓得有一半广告费糜费掉了,可就是不晓得糜费在哪儿。相比之下,墙体广告的投放就精准了许多,你的市场拓展指向哪,我的广告就刷到哪儿。
3. Directional delivery, accurate touch. Television and other mass media are often spread all over the sky. Whether it's my target customers or not, let's put a net around it first. This also forms the so-called advertising industry's eternal problem: knowing half of the advertising waste is lost, but not knowing where the waste is. By contrast, wall advertising is much more precise. Where your market expansion is directed, my advertising will be painted.
看了上面的内容不知道小伙伴们明白了没有!今天的精彩内容就给大家介绍到这里了,想要了解更多关于山东墙体广告的相关信息,请收藏我们的网站:http://www.sdjndsl.com谢谢大家的支持!
Looking at the above content, I don't know if my friends understand it. Today's wonderful content is introduced to you here. For more information about wall advertisements in Shandong, please collect our website: http://www.sdjndsl.com. Thank you for your support!
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