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创意才是广告设计中不可缺少的灵魂!

来源:http://www.sdjndsl.com  日期:2019-04-18

广告创作中十分重要,并且将影响到终传播效果的就是广告创意这一环节。它是现代广告运作中创意活动的产物,是有效而且具有发明性的广告信息传达方式。山东墙体广告公司提示大家,广告创意就是广告设计人员将其积聚的理论学问和理论经历停止艺术的加工和发明,创作出具有共同表现办法和内容的广告表现方式。这个过程包含两个方面:
Advertising creativity is very important in advertising creation, and it will affect the ultimate communication effect. It is the product of creative activities in modern advertising operation and an effective and inventive way to convey advertising information. Shandong Wall Advertising Company reminds you that advertising creativity means that advertisement designers stop processing and inventing art with their accumulated theoretical knowledge and experience, and create a common way of expression and content of advertising expression. This process includes two aspects:
一是创作者要具有创新的认识——构思、想法、主见等;
First, the creator should have innovative understanding - conception, ideas, opinions, etc.
二是创作者能依据其创新的认识停止发明性的思想活动。广告根本的目的就是“广而告之”,要到达这一目的直接的办法就是要争取尽可能地吸收广阔消费者的留意力,同时使之印象深入,不易遗忘。这就需求设计人员找到一个很好的创意。
Second, creators can stop inventive ideological activities according to their innovative knowledge. The most fundamental purpose of advertising is to "advertise widely", and the most direct way to achieve this goal is to strive to absorb as much attention as possible from a wide range of consumers, while making it impressive and not easy to forget. This requires designers to find a good idea.
那么广告创意有什么详细的表现请求呢?
So what are the detailed performance requirements for advertising creativity?
1.构思大胆而新奇
1. Brave and novel ideas
随着社会经济的高速开展,我们生活的每个角落都充满着广告作品,很多受众对大局部广告反响淡然以至恶感,只要新奇大胆的构思才可能惹起观众留意,调动观众心情。
山东墙体广告
With the rapid development of social economy, every corner of our life is full of advertising works. Many audiences are indifferent to and even disgusted with most advertisements. Only novel and bold ideas can arouse audiences'attention and arouse audiences' mood.
2.方式单纯而突出
2. Simple and prominent way
越是简单的方式越是容易被识记浅谈广告设计的创意浅谈广告设计的创意。现往常,人们的生活节拍快,生活压力大,没有太多的时间和精神去记住各种广告内容,而单纯的方式感易于让人们在短暂的时间内理解一定的信息量,能在霎时吸收受众的眼球,到达传达信息的目的。
The simpler the way, the easier it is to remember. Talk about the originality of advertising design. Talk about the originality of advertising design. Nowadays, people's life rhythm is fast, life pressure is high, there is not much time and spirit to remember all kinds of advertising content, and simple sense of way is easy to let people understand a certain amount of information in a short period of time, can absorb the audience's eyes in a moment, to achieve the purpose of conveying information.
3.表现共同而具个性
3. Express common but individuality
广告创意的终目的就是要使本身与众不同,让受众可以将本人与别人疾速辨别开来。共同而具个性的方式会带给人激烈的视觉冲击力,无个性的视觉方式很难产生视觉冲击。
The ultimate goal of advertising creativity is to make itself different, so that audiences can quickly distinguish themselves from others. The common and individualized way will bring people intense visual impact, and the individualized way of vision can hardly produce visual impact.
以上精彩内容由山东墙体广告整理提供,更多关于不锈钢的详情,欢迎咨询我们官网的客服人员:http://www.sdjndsl.com!我们将会尽快给您做出回复!谢谢大家的支持!
The above wonderful content is provided by Shandong wall advertisement. More details about stainless steel are welcome to consult our customer service staff on the official website: http://www.sdjndsl.com! We will reply to you as soon as possible! Thank you for your support!
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