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墙体广告的位置好不好,这3点很重要!

来源:http://www.sdjndsl.com  日期:2019-05-11

随着国家政策的大力支持,农村消费水平的提高,广告主也逐渐看到农村市场所孕育的巨大潜力,开始将营销重点下沉到农村。对于墙体广告而言,选择正确的位置就已经成功了一半。优质的资源点位可以形成完整有效的宣传网络,从而以较少的花费形成较好的广告效果。山东墙体广告公司提示大家,选择合适的投放位置,实在大有讲究,我们主要可以从以下三个方面来考虑。
With the vigorous support of national policy and the improvement of rural consumption level, advertisers gradually see the huge potential of rural market, and begin to sink the focus of marketing into rural areas. For wall advertising, choosing the right location is half the battle. High quality resources can form a complete and effective propaganda network, thus forming a better advertising effect with less cost. Shandong Wall Advertising Company reminds you that choosing the right place to put it in is very fastidious. We can consider it mainly from the following three aspects.
一、流量
I. traffic volume
广告的目的即“广而告之”,投放墙体广告基本的诉求就是:被更多的人看到。从某种程度上来说,墙体广告选择的其实不是位置而是流量,因为流量意味着曝光量。
The purpose of advertisement is to "advertise widely", and the basic demand of wall advertisement is to be seen by more people. To some extent, the choice of wall advertising is not location but traffic, because traffic means exposure.
通常情况下,墙体广告点位会选在:国道省道两侧醒目位置、县乡镇的各主要路口、村庄、学校等地点附近。
Usually, the advertisement spots of the wall will be located near the prominent positions on both sides of the national highway and provincial highway, the main intersections of counties and towns, villages, schools and other places.
人车流量越大,意味着广告的曝光越大,影响的用户越广泛,才有可能达到好的广告投放效果。
The larger the traffic, the greater the exposure of advertisements and the wider the impact of users, it is possible to achieve the best advertising effect.
山东墙体广告案例
二、干扰度
II. INTERFERENCE
所谓广告干扰度,即众多的信息在一定的时间里集中“轰炸”受众,形成广告信息彼此干扰和抵消的现象。
The so-called advertising interference, that is, a large number of information in a certain period of time to focus on "bombing" the audience, the formation of advertising information interference and offset each other.
三、受众匹配度
III. Audience Matching Degree
受众匹配度,即墙体广告的覆盖群体与广告主的目标消费者的一致程度,二者的重叠度越高,广告的传播效果就越好,广告价值越大。反之,即使媒介有着巨大的人群流量,但与广告目标受众不符,其广告价值也几乎为零。
Audience matching, that is, the consistency between the coverage group of wall advertisements and the target consumers of advertisers, the higher the overlap between the two, the better the dissemination effect of advertisements and the greater the value of advertisements. On the contrary, even though the media has a huge crowd flow, it does not match the target audience, and its advertising value is almost zero.
受众匹配度是投放选址的重点考虑因素,也是衡量广告价值的一个重要因素,决定了受众是否感兴趣以及是否购买,终体现为墙体广告的有效转化率。
Audience matching is not only the key factor in site selection, but also an important factor to measure the value of advertising. It determines whether the audience is interested and whether they buy, and ultimately reflects the effective conversion rate of wall advertising.
不同产品的消费者千差万别,而不同消费者居住、活动的范围不同,同样影响着墙体广告的投放位置。例如,销售汽车配件的广告宜投放在交通要道上,推广文化产品的广告宜布置在学校附近。
Consumers of different products vary greatly, and different consumers have different living and activities, which also affect the placement of wall advertisements. For example, advertisements for selling auto parts should be placed on the main roads, and advertisements for promoting cultural products should be placed near schools.
当然,按照品牌不同的诉求,墙体广告位置的选择标准往往也是不同的。但大多数情况下,流量、干扰度、受众匹配度都是选择投放位置时不能忽视的核心要素。
Of course, according to the different demands of brands, the selection criteria of wall advertising positions are often different. But in most cases, traffic, interference and audience matching are the core elements that can not be ignored when choosing the placement.
以上的精彩内容由山东墙体广告整理提供,欢迎关注我们的官网:http://www.sdjndsl.com了解更多详情!
The above wonderful content is provided by Shandong wall advertisements. Welcome to our official website: http://www.sdjndsl.com for more details!
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