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广告设计的艺术创作过程分析!

来源:http://www.sdjndsl.com  日期:2019-05-14

广告设计的艺术表现,为了使广告更有效地表现和传达信息,要注意它的设计原则并加以利用,继而发挥它应有的作用。广告设计不是一门纯粹的艺术,但是设计师要把广告的抽象内容变为具体形象作用于人们的视觉,需要运用一定的艺术表现手段,总之广告是离不开艺术表现的。
The artistic expression of advertisement design, in order to make advertisement more effective in expressing and conveying information, should pay attention to its design principles and make use of them, and then play its due role. Advertising design is not a pure art, but designers need to use certain means of artistic expression in order to change the abstract content of advertising into specific images to act on people's vision. In short, advertising can not be separated from artistic expression.
比如说,广告插画就具有一定的夸张性、注目性和鼓动性。广告插画是通过绘画和摄影的艺术表现形式,在广告战略指导下,依附于产品,同广告用语结合,通过视觉语言表达产品本身、表达使用中的产品、表达实验中的产品、表达产品的形象特点以及给消费者带来的利益。指导人们的消费,有力地促进了商品的流通。
For example, advertising illustrations are exaggerated, eye-catching and inspiring. Advertising illustration is an artistic form of expression through painting and photography. Under the guidance of advertising strategy, it attaches itself to the product and combines with advertising terms. It expresses the product itself, the product in use, the product in experiment, the image characteristics of the product and the benefits it brings to consumers through visual language. Guiding people's consumption effectively promotes the circulation of commodities.
而广告设计的艺术创作过程总是离不开以下几个步骤:
The artistic creation process of advertising design is always inseparable from the following steps:
1.搜集原始资料。许多人忽视了这一步骤,不去有序地完成搜集资料的任务,却以无所事事的空想而代之,被动地等待灵感的来临,这是得不到好创意的主要原因。
1. Collect raw materials. Many people neglect this step, do not complete the task of collecting information in an orderly manner, but instead of doing nothing, they passively wait for inspiration, which is the main reason for not getting good ideas.
山东墙体广告效果
2.如何进行分析资料?这一步的内容就是将获得的资料加以分析的过程,这一步的完全是在创意者的头脑内部进行的,很难用具体的术语准确地描述。在这一步骤里,除了会得到某些不完整的或不够成熟的创意外,先不管这些创意是如何的荒,你都应该以文字或图画形式记录下来。在这一步里,还会渐渐感到咀嚼得有些疲倦,将这些想法反复无数次地拼凑后还是找不到合适的组合方式,甚至使你落到某种绝望的境地。
2. How to analyze the data? The content of this step is the process of analyzing the information obtained. This step is completely carried out in the mind of the creator, and it is difficult to describe it accurately in specific terms. In this step, in addition to some incomplete or immature ideas, no matter how scarce these ideas are, you should record them in the form of words or pictures. In this step, will gradually feel a bit tired chewing, put these ideas together countless times, still can not find the right combination, or even make you fall into some desperate situation.
3.深思熟虑的阶段。内容就是将咀嚼过的资料再经下意识的消化。在这一步骤里应该顺其自然,大胆地放弃问题,并且尽量不要去想它,可以去听音乐,去看电影或游公园等,这样可以把问题置于意识之外,并刺激下意识的创作过程。
3. The stage of deliberation. The content is to subconsciously digest the chewed data. In this step, we should let nature take its course, boldly abandon the problem, and try not to think about it. We can listen to music, go to movies or visit parks, etc. This can put the problem out of consciousness and stimulate the subconscious creative process.
4.完善补充创意。耐心的完善新发现的创意,必须把创意拿到现实世界中,重新审阅将新的灵感创意熔入。形成全新的创意组合。使创意后形成、发展和完善。并能实际应用到广告的媒体中。如招贴广告、样本广告、报纸广告、户外广告和POP广告。
4. Perfect supplementary creativity. Patient improvement of newly discovered ideas requires that they be brought into the real world and re-examined to incorporate new ideas. Form a brand new creative combination. Make the creativity finally form, develop and perfect. And it can be applied to advertising media. Such as poster advertisement, sample advertisement, newspaper advertisement, outdoor advertisement and POP advertisement.
以上就是山东济南墙体广告公司给我们整理提供的精彩内容了,不知道小伙伴们懂了没有,如果大家还有疑问欢迎咨询我们官网的客服人员:http://www.sdjndsl.com
These are the wonderful contents that Shandong Jinan Wall Advertising Company has provided to us. I don't know if our friends have understood them. If you have any questions, please consult our customer service staff on our official website: http://www.sdjndsl.com.
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