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墙体广告让乡村市场大放异彩

来源:http://www.sdjndsl.com  日期:2019-05-17

墙体广告就是利用公路两旁的墙面,用彩色防水涂料颜料绘制成各式各样的宣传内容,或用喷绘布或喷绘膜制成广告图案,前者叫做墙体手绘,后者叫做墙体喷绘,近似于广告塔、路牌广告。山东墙体广告公司提示大家,相对于其它广告形式以其成本低、分布广、时效持久、制作快捷、视觉效果好、利于企业开拓中低端市场,深受广大企业的青睐。是适合拓展农村市场的广告宣传形式展出。
Wall advertisement is to use the walls on both sides of the highway to draw various propaganda contents with color waterproof paint, or to make advertisement patterns with spray-painted cloth or film. The former is called wall hand-painted, the latter is called wall spray-painted, similar to advertising towers and road signs. Shandong Wall Advertising Company reminds you that compared with other forms of advertising, it is favored by the majority of enterprises because of its low cost, wide distribution, lasting timeliness, fast production, good visual effect, and conducive to the development of low-end market. It is the most suitable form of advertising and propaganda to expand the rural market.
墙体广告比较简单,制作不需要复杂的技术。发布媒体是现成的民房墙面,媒介费用几乎可以忽略不计。根据我们走访的广告公司的说法,一般不需要付费,即使付费也非常便宜。在媒体广告刊播价格不断攀升的今天,墙体广告低廉的成本优势成为吸引广告主投放广告的关键。
The wall advertisement is relatively simple, and the production does not need complicated technology. Publishing media is the wall of existing houses, and the media cost can be neglected. According to the advertising companies we visited, there is no need to pay, even if it is very cheap. With the rising price of media advertisements, the low cost advantage of wall advertisements has become the key to attract advertisers to advertise.
墙体广告的传播比较理想:1.较高的接触率  在所有的受访者中,除不识字的村民外,其他受访者均表示见到过墙体广告。而在接受问卷调查的文盲农民中,有67%的人会问其他人墙体广告所写的内容。因此,不了解墙体广告宣传内容的村民所占的比重相当小。
The dissemination of wall advertisements is ideal: 1. Higher contact rate among all respondents, except illiterate villagers, other respondents said they had seen wall advertisements. Among the illiterate peasants surveyed by the questionnaire, 67% asked what other people wrote about wall advertisements. Therefore, the proportion of villagers who do not know the propaganda content of wall advertisements is quite small.
由于村庄在地理划分上相对较小,在村庄有限的空间内做墙体广告不仅有较高的接触率,而且有较高的接触频次。聚集在村口路边闲聊是农民传统的消遣活动。况且,公路两旁的墙体广告还会成为旅客观看的目标,这在一定程度上扩大了墙体广告的接触范围。
山东墙体广告展示
Because villages are relatively small in geographical division, wall advertising in the limited space of villages not only has a higher contact rate, but also has a higher contact frequency. It is a traditional pastime for farmers to gather at the village entrance and chat on the roadside. Moreover, the wall advertisements on both sides of the highway will also become the target for visitors to watch, which to a certain extent expands the contact range of wall advertisements.
单纯的发布环境。一面墙只发布一个墙体广告,广告环境单纯,干扰度小。相对于电视广告和广播广告连珠炮似的轰炸、印刷媒介多种产品广告的罗列,墙体广告的干扰度很小。这对于墙体广告的传播十分有利。
Simple release environment. One wall only publishes one wall advertisement. The advertising environment is simple and the interference is small. Compared with the bombardment of TV advertisements and radio advertisements and the listing of advertisements of various products in print media, the interference of wall advertisements is very small. This is very beneficial to the dissemination of wall advertising.
我们对调查的53块墙体广告进行了内容分析,发现地方性服务产品多,占被调查广告的22.6%,其次是生产资料和交通工具类产品。由此不难看出,墙体广告具有较强的针对性,发布内容往往是与村民生产、生活密切相关的产品;并且墙体广告作为农村少有的户外媒体,还与广告主的货物铺陈紧密相连,具有与现场销售互动的作用。
Through content analysis of 53 wall advertisements, we found that local service products accounted for 22.6% of the investigated advertisements, followed by production materials and transportation products. It is not difficult to see that the wall advertisement has a strong pertinence, and the publication content is often closely related to the production and life of villagers; and as a rare outdoor media in rural areas, the wall advertisement is also closely linked with the advertiser's goods display, and has the role of interaction with on-site sales.
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The above wonderful content is provided by Shandong wall advertising friendship, more wonderful content please continue to pay attention to us: http://www.sdjndsl.com, we will have more wonderful content waiting for you to see!
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