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抓住这几点,打造出你店铺的招牌产品

来源:http://www.sdjndsl.com  日期:2019-05-23

在自由经济如此繁荣的商业市场上,各个行业无数店铺之间的竞争都显得十分激烈。想要在这些竞争上拥有立足之地,你的店铺就必须能够拿出足够的产品以及大多数消费者都认可的品牌。而这其中,一个店铺的招牌产品无疑是能够代表店铺产品的整体水平了。只要你的招牌产品能够被大家所喜欢,店铺的名气也自然而然会得到极大的提升。那么,怎么才能打造出我们店铺的招牌产品呢?
In the commercial market where the free economy is so prosperous, the competition between innumerable shops in various industries is very fierce. To gain a foothold in these competitions, your store must be able to produce good enough products and brands recognized by most consumers. Among them, the brand product of a shop is undoubtedly the most representative of the overall level of store products. As long as your brand products can be liked by everyone, the reputation of the store will naturally be greatly enhanced. So, how can we create our store's brand products?
塑造产品的记忆点
Creating Memory Points of Products
每一个产品的存在,都会给消费的顾客留下一些体验记忆。这些记忆可能会导致消费者长时间地去反复加深对产品的印象,这就是产品的记忆点。只有当一个产品拥有了记忆点之后,它才有可能会让消费者记住它,从而在以后的消费中更加倾向于这个产品。
The existence of each product will leave some experience memory for the customers. These memories may lead consumers to repeatedly deepen their impression of the product over a long period of time, which is the product's memory point. Only when a product has a memory point, it will be possible for consumers to remember it, so that they will be more inclined to this product in future consumption.
因此,产品的记忆点对于产品极具发展价值,我们想要打造出一个好的招牌产品,也必须想办法为产品去塑造一个良好的记忆点。而这个记忆点直接的表现形式,便是产品特色。
Therefore, the product memory point is of great value to the development of the product. If we want to create a good brand product, we must also find ways to create a good memory point for the product. And the most direct form of expression of this memory point is product characteristics.
我们可以多从产品的摆放、包装、宣传方式等方面去突出产品的优势,为产品塑造出的特色,这样自然能够更好的加深消费者的印象。
We can highlight the advantages of products from the aspects of product placement, packaging, publicity and so on, so as to create unique features for products, which can naturally deepen the impression of consumers.
赋予产品额外的附加价值
Additional Value Added to Products
现如今,随着购买能力的提升和物质生活的丰富,人们购买商品不再是仅仅局限于能够用、质量好这一为根本的甄选条件了,更多的会去关注产品的本身所带给自己的价值。这个价值不仅仅是指价格,也包括产品本身所能为消费者带来的其他一些非金钱的感受以及体验,也就是我们所说的附加价值。
店铺招牌
Nowadays, with the improvement of purchasing power and the enrichment of material life, people are no longer limited to the most basic selection conditions of being able to use and good quality, but pay more attention to the value of products themselves. This value refers not only to price, but also to other non-monetary feelings and experiences that the product itself can bring to consumers, which is what we call added value.
因此,我们想要让自家的产品能够成为招牌产品,让更多的消费者所喜爱,就必须为自己的产品融入进更多的附加价值,让大家在花钱消费的同时能够得到更多的额外体验,进而让我们的产品被更多的人所愿意选择。
Therefore, if we want to make our products become brand products and more consumers like it, we must integrate more added value into our products, so that we can get more extra experience while spending money, and then let our products be chosen by more people.
我们要学会多为产品造势,去关联出自家产品可能会涉及到的有关于人们所需要的情景或者情感,然后在产品的推广中体现出来,这样就可以很好地去赋予产品其本身所不具备的附加价值。
We need to learn to create more momentum for products, to relate the situations or emotions that people may need from their products, and then reflect them in the promotion of products, so that we can give the products a good added value that they do not have.
加大产品本身的宣传力度
Strengthen the propaganda of products themselves
这里的宣传力度可不是让我们随便写几句宣传语、做几次宣传活动或者直接花重金去包装产品、打造声势这么简单。我们在做产品宣传时,切忌全面宣传,把产品各个方面都吹嘘地十分完美。这样的宣传既不能带给消费者直观的印象,也不能突出我们的招牌产品的特色。
The propaganda here is not so simple as letting us write a few slogans, do several propaganda activities, or spend a lot of money directly to package products and build momentum. When we publicize our products, we must not publicize them in an all-round way and boast that they are perfect in every aspect. Such propaganda can neither give consumers an intuitive impression, nor highlight the characteristics of our brand products.
对于此,我们应该深入挖掘出产品所具备的为直接的优势,在这一点上浓墨重彩地去渲染,其他地方的宣传都应该配合这一点,从而达到以点破面的效果。同时,在宣传期间,我们的招牌产品也应该配合宣传,比如把它放置在顾客为直接接触的位置上、在它周围加上一些突出的装饰等等,只有几者配合,才能去突出展示我们的招牌产品。
For this reason, we should dig out the most direct advantages of our products, and render them in a strong and colorful way. The propaganda in other places should cooperate with this, so as to achieve the effect of breaking the surface. At the same time, during the propaganda period, our brand products should also cooperate with the propaganda, such as putting it in the most direct contact position with customers, adding some prominent decorations around it and so on. Only a few cooperate, can we highlight our brand products.
说了这么多,其实想要让自己的店铺拥有具有知名度和引流力的招牌产品,就必需要我们更加用心的去剖析产品所具备的的优势和潜力,针对性的激发出来,这样,我们才能真正地打造出属于自己店铺的招牌产品。
Having said so much, in fact, if we want to make our shop have the brand products with visibility and attraction, we need to analyze the advantages and potential of the products more attentively and stimulate them pertinently. In this way, we can really create the brand products belonging to our shop.
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