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墙体广告存在哪些硬伤?

来源:http://www.sdjndsl.com  日期:2019-05-30

墙体广告成本低,覆盖面广,同时又是二三四五线市场目前还不可替代的一种广告形式,其优点非常明显。不少知名品牌如早期的蒙牛、健力宝,到后来的格力、美的、苏宁、加多宝、王老吉等,到现在的淘宝、京东、唯品汇、东鹏特饮等等,都曾依此受益。但有阳就有阴,有好就有坏,有优点也就一定有硬伤,墙体广告虽然优点多,但硬伤也比较多,山东墙体广告公司给我们列举出以下,希望大家注意:
The wall advertisement is low cost and wide coverage, and it is also an irreplaceable form of advertisement in the 2345th-line market at present. Its advantages are very obvious. Many well-known brands, such as Mengniu and Jianlibao in the early days, Gree, Mei, Suning, Gardobo, Wang Laoji and so on, have benefited from them in Taobao, Jingdong, Weipinhui and Dongpengte drinks. But there are positive and negative, good and bad, and there must be hard injuries. Although there are many advantages in wall advertising, there are also many hard injuries. Shandong Wall Advertising Company lists the following for us. I hope you will pay attention to them:
一.进度不好把控
First, the progress is not well controlled.
很多广告公司层层转包,进度常要受制于分包商。分包商的多少,工人素质高低、诚信多少,都会影响进度。
Many advertising companies subcontract at different levels, often subject to the progress of subcontractors. The number of subcontractors, the quality of workers and the integrity of workers will affect the progress.
二.过程不好监督,质量不好把控
Second, the process is not well supervised and the quality is not well controlled.
1.质量不好把控:很多公司还是按原始的模式执行,在招待结束后才统一提交结案资料汇报,这样客户只能在整个工程结束后才能对结果进行验收,无法在过程中对质量进行把控,即使后查出不合格的质量对其进行扣押,但这也不是客户想要的结果。
1. Quality control is not good: many companies still follow the original mode and submit the final report only after the end of the hospitality, so that customers can only check and accept the results after the completion of the project, and can not control the quality in the process. Even if the unqualified quality is finally found and detained, this is not the result they want.
2.过程不好监督:由于投放点较多又分散,跨度又大,客户很难有一个放心的监督机制,就连验收也很难验收到位,于是客户通常做的就是将验收权限层层下放扩展,让每个地方经销商签字,再让区域经理签字,于是层层周折,很多金费没有花在刀刃上,非但对广告工程本身没有取到帮助,反而再一次压低了执行成本,质量就更加堪危。
墙体广告
2. The process is not easy to supervise: because of the large number and dispersion of delivery points and the large span, it is difficult for customers to have a reassuring supervisory mechanism, even the acceptance is difficult to check and accept in place, so what customers usually do is to delegate and expand the acceptance authority layer by layer, let each local distributor sign, and then let the regional manager sign, so layer by layer, many gold and fees are not spent on the edge of the knife, but not on a wide range. The project itself did not get help, but once again lowered the cost of implementation, the quality is even more dangerous.
三.真假难辨
3. It's hard to tell the truth from the truth.
1.由于前面说到的投放点位多,跨度大,客户很难逐一验收,大部分点位验收还是以照片为主,那么在PS技术比较发达的今天,足可以将一位老太太变成小十八,可以将无变为有,这就加大了客户的甄别难度。
1. Because of the many places and the large span mentioned above, it is very difficult for customers to check and accept one by one. Most of the places are still checked and accepted mainly by photos. Today, with the development of PS technology, an old lady can be transformed into a younger eighteen, and nothing can be transformed into something, which increases the difficulty of customer identification.
四.相互覆盖
IV. Mutual Coverage
1.市场在相重叠时就会产生相互覆盖情况。
1. When markets overlap, there will be mutual coverage.
本文的精彩内容由山东墙体广告公司进行编写,我们坚持以诚信合作的共赢理念,为您提供完善的服务,欢迎点击进入:http://www.sdjndsl.com
The wonderful content of this article is compiled by Shandong Wall Advertising Company. We insist on the win-win concept of honesty and cooperation to provide you with perfect service. Welcome to http://www.sdjndsl.com.
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