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农村墙体广告市场目前仍大有可为!

来源:http://www.sdjndsl.com  日期:2019-06-06

我国广袤的农村有着庞大的9亿人口,市场潜力巨大。山东墙体广告公司提示大家,农村墙体广告市场目前仍大有可为!
China's vast countryside has a huge population of 900 million, with huge market potential. Shandong Wall Advertising Company reminds you that the rural wall advertising market is still promising!
近年来,随着全面建设小康社会工作的大跨步推进、社会主义新农村建设步伐的进一步加快,这块诱人的“大蛋糕”正吸引着越来越多的商家加入角逐的行列,农村广告市场也迎来了前所未有的发展契机,农村墙体广告的这片“蓝海”已成为广告公司下一个必争之地。
In recent years, with the great progress of building a well-off society in an all-round way and the further acceleration of the pace of building a new socialist countryside, this attractive "big cake" is attracting more and more businessmen to join the competition. The rural advertising market has also ushered in unprecedented opportunities for development. The "blue sea" of rural wall advertising has become the next contest of advertising companies. Land.
在所有广告形态中,墙体广告在农村的地位尤为重要,村头、房前、河边,无处不见那一条条醒目的墙体广告。为什么墙体会成为农村广告的重要载体呢?这首先与中国农村的广告媒介环境有关。大众传媒中只有电视和广播是农村居民经常接触的广告媒介,而户外媒体除了墙体广告,别无选择;再者,墙体作为广告媒介在农村具有其得天独厚的优势:低廉的广告制作与发布费和比较理想的传播效果。农村的墙体广告有政治(政策)宣传、商业推广和公益传播三种职能:在政治宣传方面,它为农村的建设和发展作出过重要贡献;在商业推广方面,它是农村居民生活水平提升的有力助推器;在公益传播方面,它增强了农村居民环保等方面的公共意识。
In all forms of advertisement, wall advertisement plays a particularly important role in the countryside. In front of villages, houses and riverside, there are many eye-catching wall advertisements everywhere. Why does wall experience become an important carrier of rural advertising? This is first related to the advertising media environment in rural China. In the mass media, only television and radio are the advertising media that rural residents often contact, while the outdoor media have no choice but wall advertising; furthermore, wall as an advertising media in the countryside has its unique advantages: low advertising production and publishing fees and relatively ideal communication effect. The wall advertisement in rural areas has three functions: political (policy) propaganda, commercial promotion and public welfare dissemination: in the aspect of political propaganda, it has made important contributions to the construction and development of rural areas; in the aspect of commercial promotion, it is a powerful booster for the improvement of living standards of rural residents; and in the aspect of public welfare dissemination, it has enhanced the public awareness of environmental protection of rural residents.
山东农村墙体广告
墙体广告在农村的主要职能集中在政治宣传和商业推广两方面,而墙体公益广告规模不大,尚待发展。近一个世纪以来,墙体广告在农村一次次随着政治经济风向而动,每一则墙体广告都带着那个时代的烙印。它既是中国农村改革与发展的历史产物,同时,也是中国农村历史变迁的见证。
The main functions of wall advertisement in rural areas are focused on political propaganda and commercial promotion, while the scale of wall public service advertisement is not large and needs to be developed. In the past century, wall advertisements have been moving along with the political and economic wind in the countryside one after another. Every wall advertisement bears the brand of that era. It is not only the historical product of China's rural reform and development, but also the witness of China's rural historical changes.
以上就是山东墙体广告公司的小编给大家整理的精彩内容了,如果大家有其他要补充的内容,欢迎收藏我们的官网:http://www.sdjndsl.com!给我们留言评论!我们的客服人员将会与您尽快取得联系!
Above is the wonderful content of Shandong Wall Advertising Company. If you have anything else to add, you are welcome to collect our official website: http://www.sdjndsl.com! Leave us a comment! Our customer service staff will contact you as soon as possible!
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