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一个好的广告应当具备的要素!

来源:http://www.sdjndsl.com  日期:2019-06-13

济南墙体广告公司提示我们,一个好的广告应当具备三个基本要素,即ROI:相关性原则、原创性原则、震撼性原则,这三个要素被称之为广告的“鬼斧”。
Jinan Wall Advertising Company reminds us that a good advertisement should have three basic elements: Relevance, Originality, Impact and so on.
一、相关性原则:
I. Principles of Relevance:
1.广告与受众的相关性:1、广告符号与受众知识经验领域的相关性.2、广告内容与消费者需要的相关性。
1. Relevance between advertising and audience: 1. Relevance between advertising symbols and audience's knowledge and experience. 2. Relevance between advertising content and consumer's needs.
2.广告与产品的相关性:1、与产品的形式.2/和产品内涵的关系。
2. Relevance between advertisement and product: 1. The relationship between advertisement and product form, 2 / Product connotation.
济南墙体广告
二、原创性原则:1.创意概念单纯。2.用量少的视觉元素,传达大的信息量。3.创意本身的可延续性。4.可运用于不同媒体的灵活性。
Second, the principle of originality: 1. The concept of creativity is simple. 2. Use less visual elements to convey the greatest amount of information. 3. The continuity of creativity itself. 4. Flexibility for different media.
三、震撼性原则:1.来自媒体的震撼。2.来自广告信息结构。3.持续的广告运动产生震撼。
3. Shock Principle: 1. Shock from Media. 2. From the structure of advertising information. 3. Continuous advertising campaigns have shocked.
以上的内容就是济南墙体广告公司为大家介绍的相关内容了,如果您有更多的意见和想法,欢迎在线留言:http://www.sdjndsl.com我们后续会有专人与您对接!
If you have more comments and ideas, please leave a message online: http://www.sdjndsl.com, we will have someone to connect with you in the future!
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