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二手车为什么要做农村墙体广告?

来源:http://www.sdjndsl.com  日期:2019-06-15

小编前段时间房间回了趟乡下,可谓真的是对乡村有了极大的改观,刚下高速就堵在了镇上,三步一飞驰五步一宝马,街道上堵满了车子,现场极为壮观。特别是村里,家家户户都建了车库,具有不止一俩私家车。村里人通知小编,如今马路都通到家门口了,有车子去哪都很便当,村里面有六成都是买的二手车。
Xiaobian went back to the countryside some time ago. It was really a great change to the countryside. As soon as he got off the highway, he was blocked in the town. Three steps, one step, five steps, one BMW, and the streets were full of cars. The scene was very spectacular. Especially in the village, every household has built a garage with more than one or two private cars. Villagers informed Xiaobian that the roads are now open to their homes. It's convenient for cars to go anywhere. There are six second-hand cars bought in Chengdu.
纵观当下中国二手汽车市场幅员不难发现,无论是活泼度、增幅,还是体量,三到五级市场正在逐渐表现出独有的优势,并且在整个二手汽车市场中的位置愈来愈重要。当下中国三到五级二手车市场方兴未艾,广阔中小城市和乡村市场的消费潜力将得到进一步释放,二手车平台战略重心开端向三四级市场转移,向五六级市场下沉。
Looking at the current size of China's second-hand car market, it is not difficult to find that whether it is lively, growth, or volume, the third to fifth-class market is gradually showing its unique advantages, and its position in the whole second-hand car market is becoming more and more important. At present, China's third-to-fifth-class used car market is booming, and the consumption potential of the vast small and medium-sized cities and rural markets will be further released. The strategic focus of the second-hand vehicle platform will begin to shift to the third-to-fourth-class market and sink to the fifth-and sixth-class market.
“我们估量2018年新车市场增长将会放缓,三至六级和乡村市场将是二手车平台关注的重点。二手车市场将迎来迸发增长,经过我们对二手车市场的监测,买卖量中1.6L及以下排量车型估计将占70%~80%。” 中国汽车流通协会秘书长肖政三对2018年车市做出预测。
"We estimate that the growth of the new car market will slow down in 2018. Level 3 to 6 and the rural market will be the focus of the second-hand car platform. The second-hand car market will be booming. Through our monitoring of the second-hand car market, it is estimated that 70% to 80% of the sales volume will be 1.6L or less. Xiao Zhengsan, Secretary-General of China Automobile Circulation Association, made a forecast of the automobile market in 2018.
山东墙体广告
李春雷以为,三至六级汽车市场呈现出多元化交融的新特征。详细来看,主要表现在四方面:首先,三四级市场交融五六级市场。五六级市场消费者能够共享三四级市场的营销效劳。其次,电商渠道交融了2S、3S、4S店及代理商,共享客户与效劳资源。第三,营销方式多元交融——汽车会展、传媒交融汽车文化、运动、旅游,给汽车企业提供了更多的推行品牌、展现产品、完成促销的时机战争台,多种营销方式共助车市繁荣;汽车产品多元交融——轿车、MPV、城市型SUV 、越野型SUV、皮卡、房车、改装车、卡车,都有宏大市场空间。第四,客户群体呈现出多元交融——普通消费者交融汽车发烧友,买车人、玩车人共促汽车消费增长。
Li Chunlei believes that the third to sixth class automobile market presents a new feature of diversification and blending. In detail, the main performance is in four aspects: first, the three or four levels of the market blend with the five or six levels of the market. Consumers in five or six levels of market can share the marketing services of three or four levels of market. Secondly, e-commerce channels blend 2S, 3S, 4S stores and agents to share customer and service resources. Thirdly, the diversified blending of marketing modes - automobile exhibition, media, automobile culture, sports and tourism, provides more opportunities for automobile enterprises to promote brand, display products and complete sales promotion. The diversified blending of automobile products - cars, MPV, urban SUV, off-road SUV, pickup trucks, RVs, converted vehicles, trucks, etc. There is a huge market space. Fourthly, the customer group presents a multi-dimensional Blend - ordinary consumers blend car enthusiasts, car buyers, car players to promote the growth of car consumption.
据统计目前全国有地级市500个左右,县级市2100多个,有5万多个乡镇,乡村家庭占家庭总量的67.6%。三至六级市场是二手车的宽广天地,而乡村墙体广告是三至六级市场高性价比的推行方式。从前赴后继的汽车墙体广告,可管中窥豹车企对乡村市场的注重。往常已是得乡村市场者得天下。
According to statistics, there are about 500 prefecture-level cities, more than 2100 county-level cities and more than 50,000 townships in the country. Rural families account for 67.6% of the total number of families. Level 3-6 market is a vast space for used cars, while rural wall advertising is the most cost-effective way to implement level 3-6 market. From the past to the next car wall advertising, we can see that the leopard car enterprises pay attention to the rural market. Usually it is the rural market that wins the world.
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