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为何墙体广告的市场爆破效果如此显著?

来源:http://www.sdjndsl.com  日期:2019-06-25

由于墙体广告十分符合城乡居民的生活方式和接受习惯,在表现力、传播力、影响力等方面具有巨大的传播优势和开发价值,具有极强的市场爆破威力。下面我们和山东墙体广告公司一起了解一下!
Because wall advertisement is very in line with the life style and acceptance habits of urban and rural residents, it has great communication advantages and development value in terms of expression, communication and influence, and has strong market explosive power. Next we and Shandong Wall Advertising Company to learn about!
1.广告到达率
1. Advertising arrival rate
墙体广告主要集中发布在位置显眼的墙体上和受众出入频繁的交通要道两边,这样受众不仅接触率高,而且增加了接触频次。
Wall advertisements are mainly published on the prominent wall and on both sides of the main road where the audience frequently come and go, so that the audience not only has a high contact rate, but also increases the frequency of contact.
广告的高接触率造就了广告的高到达率,无论受众接触墙体广告的方式是主动还是被动,广告主通过墙体广告所传递的信息平均有93.81%的到达率。
The high contact rate of advertisement results in the high arrival rate of advertisement. Whether the audience contacts the wall advertisement actively or passively, the average arrival rate of information transmitted by advertisers through the wall advertisement is 93.81%.
2.广告回忆度
2. Advertising recall
墙体广告是持久、全天候发布的,重复阅读率高,时不时地提醒受众观看,属于强制性媒体。据反馈,在有意无意关注了墙体广告的受众中,87.57%的人对所见过的墙体广告产生了一定记忆,说明墙体广告在激发受众潜意识、唤醒受众记忆、加深品牌印象等方面的作用显得尤为重要。
Wall advertisements are issued all-weather and durable, with high repetition rate and occasional reminders to the audience to watch. They are compulsory media. According to feedback, 87.57% of the audiences who pay attention to wall advertisements consciously or unconsciously have some memories of wall advertisements they have seen, which shows that wall advertisements play an important role in stimulating audiences'subconscious, arousing audiences' memory and deepening brand impression.
山东墙体广告
3.对产品/企业态度改善率
3. Improvement rate of product/enterprise attitude
在墙体广告是否会改变消费者对产品或企业态度的调查中, 有75.49% 的调查对象认为墙体广告会改变他们对某一产品品牌或企业的态度,即随处可见的墙体广告能较大程度地改善产品/企业形象,且有效率远远超过一半。
In the survey of whether wall advertising will change consumers'attitudes towards products or enterprises, 75.49% of the respondents believe that wall advertising will change their attitudes towards a product brand or enterprise. That is to say, wall advertising everywhere can greatly improve product/enterprise image, and its efficiency is far more than half.
4.受广告影响产生购买行为
4. Buying Behavior Affected by Advertising
在有意或无意关注了墙体广告的受众中,受到广告影响产生购买行为的人占总人数的68.51%,这意味着,墙体广告在促进终端销售方面也发挥了极大的作用,其购买感召力是不可估量的。
Among the audiences who pay attention to wall advertisements intentionally or unintentionally, 68.51% of the total number of people are influenced by advertisements, which means that wall advertisements also play a great role in promoting terminal sales, and their purchasing appeal is immeasurable.
以上就是山东墙体广告公司给我们总结的精彩内容了,今天就先给大家介绍到这里,如果大家还有要补充的地方,欢迎到我们的官网给我们留言评论:http://www.sdjndsl.com
That's what Shandong Wall Advertising Company has summarized for us. Let's introduce it to you today. If you have anything to add, please leave a comment on our website: http://www.sdjndsl.com.
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