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墙体广告想要从众多告渠道中脱颖而出需要怎么做?

来源:http://www.sdjndsl.com  日期:2019-06-29

按照时空来划分,所有的媒体都可以归类为时间维度和空间维度两大阵营。电视、广播、报纸、杂志、互联网等属于时间维度,墙体广告、公交车身广告、楼宇电梯广告、电子屏、站牌、高炮等户外广告以及某些依托特通渠道的信息媒体(例如航空杂、高铁杂志和LED)属于空间维度,前者是主动的资讯模式,后者是被动的资讯模式,前者的传播是以线上流量为载体,后者的传播是以线下流量为载体。
According to time and space, all media can be classified into two camps: time dimension and space dimension. Television, radio, newspapers, magazines, the Internet and so on belong to the time dimension. Wall advertisements, bus body advertisements, building elevator advertisements, electronic screens, billboards, anti-aircraft guns and other outdoor advertisements, as well as some information media relying on Tetong channels (such as aviation miscellaneous, high-speed rail magazines and LED) belong to the space dimension. The former is active assets. Communication mode, the latter is passive information mode, the former is based on online traffic as the carrier, the latter is based on offline traffic as the carrier.
时间媒体可以来回切换甚至关闭,但空间媒体无法自主选择,它置身于人们的生活空间中,你看或不看,它都在那里。在时间媒体里传播,要想吸引受众的注意就必须以内容取胜,而在空间媒体里传播,信息发布的渠道更为重要。
Time media can switch back and forth or even close, but space media can not choose, it is in people's living space, you see or not, it is there. In the time media, to attract the attention of the audience, it is necessary to win by content, while in the space media, the channel of information dissemination is more important.
举个例子,航空杂志可能是世界上难看的杂志,看完你永远记不住内容,但封底不是卡地亚就是劳力士、欧米茄、江诗丹顿等名表的广告,很多人关于手表的品牌认知,都是从航空杂志上知道的。
For example, aviation magazine may be the most ugly magazine in the world. After reading it, you will never remember the content. But on the back cover, it is not Cartier or Rolex, Omega, Jiang Shidanton and other famous watches. Many people know about the brand recognition of watches from aviation magazines.
墙体广告也是同样的道理,这些广告一般分布在国道、省道两侧的醒目位置,试想你是不是有这样的经历:在长时间枯燥乏味的旅途中,你会发现欣赏路边的广告,不失为一种很好的消遣方式,广告所要表达的信息在不知不觉中就被人们接受了,并且没有半点强迫,其互动性超过其他的媒体。
The same is true for wall advertisements. These advertisements are usually located on both sides of national highways and provincial highways. Imagine if you have such an experience: during a long and boring journey, you will find that enjoying roadside advertisements is a good way of entertainment, and the information they want to convey is unconscious. It is accepted by people, and there is no compulsion at all. It is more interactive than other media.
山东墙体广告
当一个人处在比广告更加无聊的时间和空间里时,广告就被人看了。这时,内容的重要性就让位于渠道。
When a person is in more boring time and space than advertising, advertising is seen. At this point, the importance of content gives way to channels.
在移动互联时代,人们的注意力都集中于线上的流量,而忽视了线下的流量,其实,相比而言,线下的流量无论从性价比还是转化率上都要更胜一筹。比如你在路上电动车没电了,这时刚好看到一个电动车的墙面广告:***电动车,续航更持久!充一次电能跑***公里!这是不是比你在电视上看千百次的电动车广告效果要强多了?
In the era of mobile interconnection, people's attention is focused on online traffic, while ignoring offline traffic. In fact, offline traffic is better in terms of cost-effectiveness and conversion rate. For example, when you are on the road and the electric car is out of power, you just see an advertisement on the wall of the electric car: *** The electric car has a longer endurance! Run *** kilometers with one charge of electricity! Is it much better than watching thousands of advertisements for electric cars on TV?
电动车墙体广告
Wall Advertising for Electric Vehicles
墙体广告比较鲜明的特点就是自带场景并且贴近消费终端。因为它是置身受众的真实生活空间的,墙体广告到达的地方,就有该产品在该区域热销的场面,可以是田间地头,可以是农家小院,也可以是规范的门市,当受众在特定场景下与广告相遇时,会激发出更强烈的购买欲望。
The distinctive feature of wall advertisement is that it has its own scenes and is close to consumer terminals. Because it is in the audience's real life space, where the wall advertisement arrives, there will be a hot-selling scene in this area. It can be a field, a farm yard, or a standardized market. When the audience meets the advertisement in a specific scene, it will stimulate a stronger desire to buy.
以上内容均由山东墙体广告公司的小编整理提供,不代表本网站的观点,如果大家有任何的问题,欢迎到我们的官网:http://www.sdjndsl.com给我们留言评论,十分感谢大家的厚爱与支持!
The above content is provided by the small edition of Shandong Wall Advertising Company. It does not represent the view of this website. If you have any questions, please leave a comment on our official website: http://www.sdjndsl.com. Thank you very much for your love and support.
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