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墙体广告的字体、颜色怎么做效果更引人注目?

来源:http://www.sdjndsl.com  日期:2019-10-18

 近年来,随着乡镇经济的开展,乡村居民的购置力逐步进步,乡村市场具有宏大的消费潜力,乡村市场仍是一片蓝海。相对人口密集、资讯兴旺的城市而言,乡村的信息渠道更为狭窄,乡村消费者教育和消费程度仍偏低,难以承受复杂的广告方式和诉求。这就决议了乡村户外墙体广告的宏大潜力。
  In recent years, with the development of township economy, the purchasing power of rural residents has gradually improved, the rural market has great consumption potential, and the rural market is still a blue ocean. Compared with the densely populated and information prosperous cities, the information channels in rural areas are more narrow, and the education and consumption level of rural consumers are still low, which makes it difficult to bear the complex advertising methods and demands. This determines the great potential of rural outdoor wall advertising.
山东墙体广告
  目前,墙体广告的运用和创作曾经有一些新的趋向。以前墙体广告适合发布乡村消费产品一类的广告,特别关于农资产品非常有效,如饲料、农药、化肥、农机产品及乡村日用品等,给人的觉得还是比拟“土”和低档。
  At present, there are some new trends in the use and creation of wall advertising. In the past, wall advertisements were most suitable for rural consumer products, especially for agricultural products, such as feed, pesticide, chemical fertilizer, agricultural machinery products and rural daily necessities.
  但随着乡村市场的逐步成熟,越来越多的产品开端涉足这一媒介,一些保健产品、饮料、酒类产品的广告正成为常客,通讯、摩托车、家电等也乘势而上。知名品牌逐渐认识到这一媒体在特定市场中的价值。
  However, with the gradual maturity of the rural market, more and more products began to enter the media, and some health products, drinks, alcohol products advertising is becoming a regular customer, communications, motorcycles, home appliances, etc. are also taking advantage of the situation. Well known brands gradually realize the value of this media in a specific market.
  固然一面墙发布一个墙体广告,广告环境单纯,干扰度小,但要在户外转眼即逝的环境中,向目的消费者细致说明产品的特性功用是不理想的,因而墙体广告要在较短的时间内传达产品和企业形象信息,广告语通常简短精炼、大纲挈领。
  Although a wall advertisement is issued on one wall, the advertising environment is simple and the interference is small, but it is not ideal to explain the characteristics and functions of the products to the target consumers in detail in the environment of the fleeting outdoors. Therefore, the wall advertisement should convey the product and enterprise image information in a short time, and the advertising language is usually short and concise, and the outline is clear.
  有研讨标明,乡村墙体广告的受众关于密码标价的广告语感兴味。这可能跟农民注重实践,注重利益承诺的特性有关。例如联想家用电脑广告,就着重突出“好质量、好帮手、好效劳”。
  Some studies indicate that the audience of rural wall advertising is interested in the advertising language of password price. This may be related to the fact that farmers pay attention to practice and interest commitment. For example, Lenovo home computer advertising focuses on "good quality, good helper and good service".
  发布的墙体广告的字体、颜色通常与广告主CI相符,给人以统一标准的形象。目前国内墙体广告的表现方式大致分为两种,为常见的是纯文字方式,其次为图文分离,图为企业或产品标志,如壳牌农机光滑油的墙体广告中贝壳标志占领显著位置,标志下方配有产品称号。
  The font and color of the wall advertisement are usually consistent with the Ci of the advertiser, which gives a unified image. At present, there are two kinds of expression ways of wall advertisement in China, the most common one is pure text, the second one is the separation of text and text, and the picture is the enterprise or product logo. For example, shell logo occupies a significant position in the wall advertisement of shell agricultural machinery smooth oil, and the product title is under the logo.
  许多品牌在做墙体广告的时分对广告语停止了外乡化创作,挪动和联通分离乡村居民的爱好,停止口语化制造,言语浅显,品牌特性突出。太太乐鸡精的电视广告口号“高质量,好滋味”改成“只需五分钱,鲜美一整天”,以质朴化的言语突出产品物美价廉的特性。还有上图中的“椰岛鹿龟酒,唐山儿女的敬老酒”,以孝心来赢得好感,再加上前面的“唐山儿女”拉近与消费者的间隔,进步品牌认同。
  Many brands stop the creation of foreign language, move and connect the hobbies of rural residents, and stop the production of spoken language when they do wall advertising. The language is simple and the brand characteristics are prominent. Taitai music chicken essence's TV advertising slogan "high quality, good taste" has been changed to "only five cents, delicious all day", highlighting the quality and low price characteristics of products with simple words. There is also the "Coconut Island lugui wine, the old-age wine of Tangshan people" in the above figure, which wins the good feeling with filial piety, plus the front "Tangshan people" to close the gap with consumers and improve brand identity.
  还有新美广告为中国人寿做的墙体广告“中国人寿为您遮挡人生风雨”、“中国人寿让关爱无处不在”相比文绉绉的“相知多年值得托付”更贴近乡村民生用语。
  There are also wall advertisements for China Life "China Life keeps out the wind and rain of your life" and "China life makes love everywhere" made by Xinmei advertising, which are more close to rural people's livelihood terms than wencrepe's "knowing each other for many years is worth trusting".
  乡村的经济文化程度与城市有间隔,城市的户外广告会用明星、高雅的言语来强调产品的品位。但对墙体广告的受众来说,实惠是他们对产品首要请求。墙体广告要获得好的效果,需求分离当地的文化背景、习俗习气、心理特征等。
  There is a gap between the economic and cultural level of the country and the city. The outdoor advertisements in the city will emphasize the taste of products with stars and elegant words. However, for the audience of wall advertising, material benefits are their first request for products. In order to achieve good results, wall advertising needs to separate the local cultural background, customs and psychological characteristics.
  以上就是山东墙体广告为大家介绍的相关内容,假如还有什么不太理解的地方,我们的客服会为您细致解答,本文来源:http://www.sdjndsl.comThis is the whole content of "Shandong Spray-painted Film Advertising Characteristics". If there is anything that you don't understand, our professional customer service will give you a detailed answer. The source of this article is http://www.sdjndsl.com.
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