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为什么二手车要做喷绘膜广告?

来源:http://www.sdjndsl.com  日期:2019-11-13

  不难发现,从中国二手车市场的现状来看,无论从活跃程度、增长速度还是数量上,三、五级市场都逐渐显现出其独特的优势,并在整个二手车市场中发挥着越来越重要的作用。目前,我国三、五级二手车市场方兴不衰,广大中小城市和农村市场的消费潜力将进一步释放。二手车平台的战略开始向三、四级市场转移,向五、六级市场转移。
  It is not difficult to find that from the current situation of China's second-hand car market, no matter from the degree of activity, growth rate or quantity, the third and fifth level markets gradually show their unique advantages and play an increasingly important role in the whole second-hand car market. At present, the third and fifth class used car market in our country is booming, and the consumption potential of the majority of small and medium-sized cities and rural markets will be further released. The strategic focus of the second-hand car platform began to shift to the third and fourth level markets, and to the fifth and sixth level markets.
山东喷绘膜广告
  “我们预计2018年新车市场的增长将放缓,第三至第六阶段,农村市场将成为二手车平台的。二手车市场将出现爆炸性增长。根据我们对二手车市场的监测,1.6l及以下排量的汽车预计将占交易量的70%至80%。”中国汽车流通协会秘书长肖正三预测了2018年的汽车市场。
  "We expect the growth of the new car market to slow down in 2018, and in the third to sixth stages, the rural market will become the focus of the used car platform. There will be explosive growth in the used car market. According to our monitoring of the used car market, vehicles with displacement of 1.6L and below are expected to account for 70% to 80% of the trading volume. " Xiao zhengsan, Secretary General of China Automobile Circulation Association, predicted the automobile market in 2018.
  三、六级汽车市场呈现出多元化、一体化的新特征。具体表现在四个方面:一是三、四、五、六市场的整合。五六个市场的消费者可以在三四个市场共享营销服务。其次,电子商务渠道整合2S、3S、4S店和代理商,共享客户和服务资源。三是营销形式多样化——汽车展示、媒体融合汽车文化、体育、旅游等,为汽车企业提供更多的机会和平台,以提升品牌、展示产品、实现促销、多种营销形式共同助力汽车市场繁荣;汽车产品多元化整合——轿车、MPV、城市SUV、越野车、皮卡、房车、改装车、卡车等,市场空间巨大。第四,客户群呈现多元化整合——普通消费者将汽车爱好者、购车者和汽车玩家融合在一起,促进汽车消费的增长。
  Third, the six level automobile market presents the new characteristics of diversification and integration. Specifically in four aspects: first, the integration of three, four, five and six markets. Consumers in five or six markets can share marketing services in three or four markets. Secondly, e-commerce channels integrate 2S, 3S, 4S stores and agents to share customers and service resources. Third, the diversification of marketing forms - automobile exhibition, media integration of automobile culture, sports, tourism, etc., to provide more opportunities and platforms for automobile enterprises to enhance the brand, display products, achieve promotion, a variety of marketing forms to jointly promote the prosperity of automobile market; automobile product diversification and integration - sedan, MPV, urban SUV, SUV, pickup, RV, modified car, truck Wait, the market space is huge. Fourth, the customer base is diversified and integrated - ordinary consumers integrate car lovers, car buyers and car players to promote the growth of car consumption.
  据统计,全国约有500个地级市、2100个县级市、5万多个乡镇。农村家庭占家庭总数的67.6%。第三到第六级市场是一个二手车的广阔世界,而乡村墙广告是推广第三到第六级市场更划算的方式。从连续的汽车墙面广告中,可以窥见豹纹汽车企业对农村市场的重要性。现在已经是农村市场的天下了。
  According to statistics, there are about 500 prefecture level cities, 2100 county-level cities and more than 50000 towns in China. Rural families account for 67.6% of the total. The third to sixth level market is a vast world of used cars, and rural wall advertising is the most cost-effective way to promote the third to sixth level market. From the continuous wall advertising, we can see the importance of leopard print automobile enterprises to the rural market. Now it is the world of rural market.
  以上是山东喷绘膜广告公司为大家介绍的相关内容,想要了解更多内容,欢迎访问网站:http://www.sdjndsl.com
  The above is the relevant content introduced by Shandong spray film advertising company. To learn more, please visit the website: http://www.sdjndsl.com
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