服务热线:400-6688-603
当前位置:首页 - 新闻动态 >

带你了解山东墙体广告的独特魅力?

来源:http://www.sdjndsl.com  日期:2019-12-04

为什么越来越多的企业选择山东墙体广告,那么今天就由济南大思路广告传媒服务有限公司带大家感受一下墙体广告的独特魅力吧
  Why more and more enterprises choose Shandong wall advertising? Today, Jinan Dasi road advertising media service Co., Ltd. will show you the unique charm of wall advertising
  墙体广告的特点
  Characteristics of wall advertisement
  墙体广告是更古老的媒介形式之一,有着旺盛的生命力。自有城市和贸易起,就有墙体广告。墙体广告制作与影视广告、平面广告制作不同,由于其在制作模式与传播方式上的特殊性,体现出了以下几个特征。
  Wall advertising is one of the oldest media forms, which has strong vitality. Since its own city and trade, there have been wall advertisements. Wall advertising production is different from film and television advertising and plane advertising production. Due to its particularity in production mode and communication mode, it embodies the following characteristics.
  区域性与针对性较强
  Strong regional and targeted
  墙体广告可以根据地区的特点选择广告形式,如在商业街、广场、公园、交通工具上选择不同的广告表现形式,而且墙体广告也可以根据某地区消费者的共同心理特点、风俗习惯来设置;此外,墙体广告可以让经常在此区城内活动的目标消费者重复接受广告信息,强化其对产品特点或品牌的印象。
  Wall advertising can choose different forms of advertising according to the characteristics of the region, such as commercial streets, squares, parks and vehicles, and it can also be set up according to the common psychological characteristics and customs of consumers in a certain region. In addition, wall advertising can make the target consumers who often act in this region repeatedly receive the advertising information, Strengthen their impression of product features or brands.
山东墙体广告
  千人成本相对较低
  Cost per thousand people is relatively low
  户外媒体的价格虽各有不同,但它的千人成本(即千人成本是将一种媒体或媒体排期表送达1000人或"家庭"的成本计算单位,是衡量广告投入成本的实际效用的方法。)相对低廉,美国有关部门曾经对主要广告媒介的千人成本做过如下统计:墙体广告牌为2美元,电台为5美元,杂志则为9美元,黄金时间的电视则要10-20美元。 (信息来源:美国财富杂志1999年3月1日版) 需要强调的是,千人成本并非是广告主衡量媒体的标准,在现实的运用中仍然存在很多不足之处。但是,它仍然是广告主作出决策的参考数据之一。在这一层面上,墙体广告相对于其他广告媒介而言,具有不可替代的优势。
  Although the price of outdoor media is different, its cost per thousand people (that is, the cost unit of delivering a media or media schedule to 1000 people or "family", which is a method to measure the actual effectiveness of advertising investment cost) Relatively low, the relevant departments of the United States have made the following statistics on the cost of 1000 people in the main advertising media: the wall billboard is $2, the radio is $5, the magazine is $9, and the prime time TV is $10-20. (source: Fortune magazine, March 1, 1999) it should be emphasized that the cost per thousand people is not the only standard for advertisers to measure the media, and there are still many shortcomings in the practical application. However, it is still one of the reference data for advertisers to make decisions. On this level, compared with other advertising media, wall advertising has irreplaceable advantages.
  视觉冲击力强
  Strong visual impact
  墙体广告在公共场所树立巨型广告牌这一古老方式历经千年的实践,进一步表明了其在传递信息、扩大影响方面的有效性。一块设立在的巨型广告牌是任何想建立持久品牌形象的公司的必争之物。 高新科技的发展给墙体广告的表现手法提供了广阔的空间,光电与艺术的巧妙结合,使墙体广告的视觉冲击力发挥得淋漓尽致。
  Wall advertising in public places to set up a giant billboard this ancient way after thousands of years of practice, further shows its effectiveness in the transmission of information, expand the impact. A giant billboard in a prime location is a must for any company that wants to build a lasting brand image. The development of high and new technology provides a broad space for the expression of wall advertising. The ingenious combination of photoelectricity and art makes the visual impact of wall advertising play incisively and vividly.
  以上就是由南大思路广告传媒服务有限公司对墙体广告的独特魅力的介绍,希望大家喜欢!欢迎访问官网http://www.sdjndsl.com
  The above is the introduction of the unique charm of wall advertising by NANDA thinking advertising media service Co., Ltd. I hope you like it! Welcome to http://www.sdjndsl.com
上一篇:山东喷绘膜广告相对写真的优势?
下一篇:中小企业使用山东喷绘膜广告优势?